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$600 Million Knockout

Conor McGregor is arguably the GOAT MMA star. He has earned a fortune from his fighting as well as his various business endeavours. One of his most notable businesses is that of his whiskey company, Proper 12.


McGregor launched Proper 12 in 2018 with his stardom across the world helping the company grow extraordinarily fast and earn him a fortune. Just three years later from the launch of his whiskey brand, McGregor decided to sell his majority stake to Proximo spirits for a reported $600 million by Proximo spirits.


Interestingly, the brand name was originally to be ‘Notorious Irish Whiskey’, which sounded like a great brand. But the name was changed to Proper 12 in reference to the area in Dublin that McGregor grew up in.



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